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Exam Name: Rational System Architect: BPMN Emphasis
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Exam Name: IBM Smarter Commerce Sales Mastery Test v1
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M2050-246 Exam Tests Total Q&A: 50 Questions and Answers
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NO.1 What can AdTarget do?
A. Monitor all advertisements watched on cable television
B. Working withaffiliates, target Internet ads without email
C. Utilize You Tubeto more effectively deliver adcontent
D. Force customers to watch the entireInternetadbefore entering websites
Answer: B
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NO.2 Segmentation, offer management, interaction history, real-time behavioral targeting,
and contact
optimization are examples of capabilities delivered as part of what?
A. Data mining.
B. Social platform.
C. Central decisioning.
D. Customer clustering.
Answer: C
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NO.3 In order to effectively implement ___________ you must be able to aggregate line items
from individual
orders to send to suppliers and then separate them out again for customer fulfillment.
A. store operations
B. cross-channel order management
C. social marketing
D. supply chain visibility
Answer: D
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NO.4 What are Smarter Commerce Buy
Offerings focused on?
A. Visibility and optimization in the supply chain.
B. Customer buying patterns.
C. Effective 1:1 marketing to facilitate customer purchase decisions.
D. Buy online, pick-up in the store (BOPIS).
Answer: A
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NO.5 Smarter Commerce capabilities are packaged and delivered as what?
A. A single, high-value, shrink-wrapped, solution for commerce.
B. Middleware components requiring additional business function software.
C. Software, hardware, and services to deliver specific business processcapabilities which
support each
phase of the commerce cycle.
D. A simple monolithic application for each phase of the commerce cycle.
Answer: A
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NO.6 What provides the capability to rapidly deliver new web concepts or delineated brand
sites via asset
sharing on a common platform?
A. Personalization
B. Social integration
C. Partnership with affiliates
D. Extended sites
Answer: B
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NO.7 Smarter Commerce is focused on which of the following 3 dimensions with respect to
the customer?
A. Customer potential, customer transaction capture, customer fulfillment.
B. Customer insight, customer value strategy, customer & partner engagement.
C. Customer demographics, customer geography, customer affluence.
D. Customer returns, customer purchases, customer order changes.
Answer: B
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NO.8 The web marketing continuous optimization platform can drive which of the following
capabilities?
A. Optimize paid search advertising.
B. Automate customer recommendations based on LIVE profile.
C. Target through online advertisements based on interaction history.
D. All of the above.
Answer: B
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